A banking product is an example for _____
1.Tangible product.
2.Generic product.
3.Potential product.
4.Intangible product.
Posted Date:-2021-12-02 05:30:26
A firm identifies the target market, needs and wants of customers through
1.Marketing research
2.Planning.
3.Concepts.
4.Segmentation.
Posted Date:-2021-12-02 05:29:13
A united distribution channel is known as _____
1.S C M.
2.V M S.
3.Conflict.
4.Intensity.
Posted Date:-2021-12-02 05:31:09
A ________ operates multiple retail outlets under common ownership in different cities and towns.
1.Retail chains.
2.Destination store.
3.Shopping malls.
4.Retail chain.
Posted Date:-2021-12-02 05:04:34
An increasingly large number of firms are changing their organizational focus from ______ to ________
1.Product management; Functional management.
2.Brand management; Customer relationship management.
3.Global management; Regional management.
4.Product management; territory management.
Posted Date:-2021-12-02 05:33:42
Banks are a part of _____
1.Macro environment.
2.Micro environment
3.Ecological
4.Technological environment.
Posted Date:-2021-12-02 05:34:28
Brand loyalty indicates customer's _______ towards the brand.
1.Commitment.
2.Belief.
3.Attributes.
4.Quality.
Posted Date:-2021-12-02 04:58:05
Department stores generally serves ______ class.
1.Poor.
2.Middle.
3.Rich.
4.all of the above.
Posted Date:-2021-12-02 05:28:01
Direct marketing refers to a communication between the ______ and ________ directly.
1.Seller and the buyer.
2.Firm and suppliers
3.Society and target market.
4.price and service.
Posted Date:-2021-12-02 05:32:26
During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.
1.Introduction.
2.Maturity.
3.Growth.
4.None of these.
Posted Date:-2021-12-02 05:28:27
Green marketing is a part of _______
1.Re- marketing.
2.Event marketing
3.Social marketing.
4.Mega marketing.
Posted Date:-2021-12-02 05:06:11
Inside sale is known as ________
1.Direct marketing.
2.Tele- marketing.
3.Social marketing.
4.Viral marketing.
Posted Date:-2021-12-02 05:31:33
Internet advertising includes web advertising, ______ etc.
1.Transaction.
2.Encryption.
3.E-mail.
4.None of these.
Posted Date:-2021-12-02 05:24:07
Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing.
1.Control.
2.Feedback.
3.Consumer behavior.
4.measurement.
Posted Date:-2021-12-02 05:35:39
Marketing is a process of converting the potential customers into ______ consumers.
1.Rare.
2.Actual.
3.Future.
4.New.
Posted Date:-2021-12-02 04:59:32
Marketing is a _______ process.
1.Goal oriented.
2.Social.
3.Exchange.
4.All of these.
Posted Date:-2021-12-02 05:00:15
Marketing is a ________ function of transferring goods from producers to consumers.
1.Systematic.
2.Commercial.
3.Management.
4.Economic.
Posted Date:-2021-12-02 04:56:29
Marketing is a ________ function transferring goods from producers to consumers.
1.Systematic.
2.Economic.
3.Management.
4.Commercial.
Posted Date:-2021-12-02 05:28:51
Maximizing the market share is the objective of company in _______ stage of product life cycle.
1.Growth.
2.Maturity.
3.Introduction.
4.Decline.
Posted Date:-2021-12-02 05:25:35
Rising promotion costs and shrinking profit margins are the result of ______
1.Globalization.
2.Changing technology
3.Heightened competition.
4.privatization.
Posted Date:-2021-12-02 04:58:48
Selecting the segments of a population of customers to serve is called ______
1.Market segmentation.
2.Positioning.
3.Target marketing.
4.Customization.
Posted Date:-2021-12-02 04:54:14
Targrt marketing essentially requires _______
1.Market segmentation.
2.Advertisement
3.Direct selling.
4.Using multiple media.
Posted Date:-2021-12-02 05:36:37
Tele- marketing is a part of ________
1.Direct marketing.
2.Social marketing.
3.Viral marketing.
4.Relationship marketing.
Posted Date:-2021-12-02 05:31:58
Television is a type of _______ media.
1.Broad cast
2.Print.
3.Out-door.
4.Online.
Posted Date:-2021-12-02 05:35:10
The aim of relationship marketing is ______________ delight.
1.Product.
2.Price.
3.Customer.
4.Quality.
Posted Date:-2021-12-02 05:25:04
The concept of marketing mix was developed by _____
1.N.M. Borden.
2.Philip Cotter.
3.W. Anderson.
4.Stanton.
Posted Date:-2021-12-02 04:55:46
The factors that affect marketing policies, decisions and operations of a business constitute.
1.Marketing control.
2.Marketing mix
3.Marketing environment
4.None of these.
Posted Date:-2021-12-02 05:36:05
The flow of goods from production to consumption is known as ________
1.Inbound logistics.
2.Outbound logistics.
3.Process logistics.
4.Reverse logistics
Posted Date:-2021-12-02 04:52:07
The four Cs are _______
1.Customer focus, cost, convenience and communication.
2.Convenience, control, competition and cost.
3.Customer solution, cost, convenience and communication.
4.Competition, cost, convenience and communication.
Posted Date:-2021-12-02 04:57:21
The literary meaning of the term product is _______
1.Lead forward.
2.Good.
3.Features.
4.Good and services.
Posted Date:-2021-12-02 05:30:47
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ________
1.Trading down.
2.Product differentiation.
3.Trading up.
4.Product simplification.
Posted Date:-2021-12-02 04:49:56
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as _______
1.Inbound logistics.
2.Outbound logistics
3.Inventory management.
4.Acquisition of raw materials.
Posted Date:-2021-12-02 04:50:21
The strategy of using as many outlets as possible is called ________
1.Selective distribution.
2.Exclusive distribution
3.Intensive distribution.
4.None of these.
Posted Date:-2021-12-02 05:02:58
The word positioning was coined by.
1.All Ryes and Jack Trout.
2.Philip otter.
3.Petra Ducker.
4.None of them.
Posted Date:-2021-12-02 05:01:33
When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as _______
1.Customary.
2.Target pricing.
3.Predatory pricing.
4.None of these.
Posted Date:-2021-12-02 05:02:13
When the advertisement is to create an image or reputation of the firm, it is called ______ advertising.
1.Institutional.
2.Advocacy.
3.Comparative.
4.None of these.
Posted Date:-2021-12-02 05:27:27
Which of the following is central to any definition of marketing.
1.Making a project.
2.Making a sale.
3.Customer relationship
4.Transactions.
Posted Date:-2021-12-02 05:32:49
Which of the following is not a characteristic of service marketing:
1.Intangibility.
2.Reparability.
3.Heterogeneity.
4.Perish ability.
Posted Date:-2021-12-02 05:05:28
Which of the following is the largest retail enterprise in the world.
1.K mart.
2.Wal-Mart.
3.Shoppers shop.
4.None of these.
Posted Date:-2021-12-02 05:03:45
______ can be achieved only when all personal within the organization understand the importance of the customer.
1.Profit maximization.
2.Sales volume.
3.Customer satisfaction.
4.Positioning.
Posted Date:-2021-12-02 04:53:34
______ is a process that conceals meaning by changing messages into unintelligible messages.
1.Encryption.
2.Firewalls.
3.Backups.
4.None of these.
Posted Date:-2021-12-02 05:24:37
______ is called printed salesmanship.
1.Advertisement.
2.Personal selling.
3.Promotion.
4.None of these.
Posted Date:-2021-12-02 05:26:57
______ is the results of artificial scarcity of products created by a firm.
1.Selective de-marketing
2.Selective de-marketing
3.Ostensible de-marketing.
4.Synchronic- marketing.
Posted Date:-2021-12-02 04:52:46
_______ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.
1.Positioning.
2.Segmentation.
3.Consumer market.
4.Consumer behavior.
Posted Date:-2021-12-02 04:54:56
_______ marketing means serving a small market not served by competitions.
1.Relationship.
2.Niche.
3.Re-marketing.
4.None of these.
Posted Date:-2021-12-02 05:06:50
_______ segmentation classifies consumers on the basis of age, gender, income and occupation.
1.Geographic.
2.Behavioral.
3.Psychological.
4.Demographic.
Posted Date:-2021-12-02 05:34:05
________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
1.Market segmentation
2.Positioning.
3.Target marketing.
4.Direct marketing.
Posted Date:-2021-12-02 05:33:11
_________ can be produced and marketed as a product.
1.Information.
2.Celebrities.
3.Properties.
4.Organizations.
Posted Date:-2021-12-02 05:30:00
_________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
1.Packaging.
2.Consumer behavior.
3.Segmentation.
4.Philip otter.
Posted Date:-2021-12-02 05:00:57
__________ is the process of identifying specific market segments.
1.Market targeting
2.Target marketing.
3.Positioning.
4.Marketing.
Posted Date:-2021-12-02 05:29:37